You are a recently hired consultant for a local pizza company that wants to expand its business into a market that includes Jet's Pizza, Pizza Hut and, Domino's pizza. The company you are working for considers themselves a high end establishment and would like to know if it is worthwhile for them to compete against these incumbents and if so, where they stand from a customer and technical standpoint.  Develop a QFD that compares this establishment to these competitors and rank order the areas this company should focus on if it decides to enter this space.