1. You are a recruiter. You want to attract more women into the workforce from the very beginning, say right after women graduate from the universities

You want to recruit for the finance industry which is perceived to be less fun than marketing. How do you attract women into the finance industry from the very beginning (graduate level)?

1. Women tend to screen themselves out of the candidate pool

Women usually feel that they have to fulfill all the criteria set out in a jobs criteria. Thats why they usually screen themselves out.

On the other hand, men typically apply when they meet only 60% of the job requirements.

One study found that 44% of women would not apply for a post where the job description includes the word aggressive

Recruiter step taken:

Cisco started using an app called Textio Hire which points out such problematic words in order to ensure that more women apply