You are a research specialist working with the marketing department of Procter & Gamble. Their new shampoo "Paris" is targeting the Y generation (24-39-year-old), and it is being distributed through a large number of stores in Canada. However, the product is not selling according to management's expectations. The chief marketing officer has given you the assignment to conduct two research projects as described below:

PHASE 1: Determining the percentage of Canadian Y generation (24-39-year-old) who have used "Paris" shampoo in the last twelve months.

1A) What type of research would you do? Why? 1B) Which research method/technique(s) would you use? Why? 1C) What kind of questions would you ask? (sample questions, no need to put together a whole questionnaire) 1D) Who would you include in your sample?What would be your sampling frame? 1E) What sampling method would you use? Why? 1F) What sample size would you require if your client wants to be 95% confident, within a margin of error of 2%, assuming the population of 8,000,000?