You are a sales rep for any professional sports team working with a recent sponsor who does not currently understand all the details of activating a sponsorship deal. Their old deal has made them unhappy as it was mismanaged and little activation was achieved. Create a new plan to educate the sponsor on the new activation strategy, how you will service them, and the plan over the next year in coordination with your team's season. Include all necessary elements of the plan and activation measures to ensure they renew at the end of next year. If necessary, you may use the list of great activation campaigns provided or search for related lists of different types of examples to work from. Identify the potential sponsor and precisely what their product is, and outline how it fits the sport product. Be sure to outline how you will ideally deal with the activation and sponsor relationship in the pre-season, regular season, and post-season