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You are a salesperson for a new financial investment firm. The market research of your firm suggests that the number one question among potential clients

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You are a salesperson for a new financial investment firm. The market research of your firm suggests that the number one question among potential clients is whether or not a new financial investing firm has the credibility and experience to take care of their investment. Assuming that you can use any of the approach strategies we discussed in class, which approach strategy is best suited for this situation? referral cost benefit question assessment product demo customer benefit

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