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You are a senior analyst in the IT department of a company manufacturing automobile parts. The marketing VP is complaining about the poor response by
You are a senior analyst in the IT department of a company manufacturing automobile parts. The marketing VP is complaining about the poor response by IT in providing strategic information. Draft a proposal to him introducing the concept of business intelligence and how data warehousing and analytics as part of business intelligence for your company would be the optimal solution.
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To The Vice President Marketing Department Subject Proposal to introduce Data Warehouse for providing strategic information on time Respected Sir That is in reference to the current complaint acquired ...
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Marketing Research
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
11th edition
978-8126563531, 8126563532, 978-1118156636
