You are a senior manager, leading the marketing department of an organisation. Your team is responsible for identifying and delivering a marketing plan that supports organisational objectives. You are a senior manager, leading the marketing department of an organisation. Your team is responsible for identifying and delivering a marketing plan that supports organisational objectives.

1.1: Critically evaluate a range of marketing tools, techniques and principles' can be deployed to support general organisational strategy, exploration of marketing orientation will be of value here. Summative explore how these techniques impact on marketing planning.

Organisational are increasing deploying marketing concepts in many functional areas, in a seamless fashion, to the benefit of the organisation.

1.2:Determine how key marketing methodologies and approaches contribute towards marketing planning within diverse organisations. This task would blend well with 1.1.

1.3:Detail the component part of the plan, considering your organisational context is complex; ensure that these component parts have sufficiency, to address complexity. Perform a risk assessment or other methodology of your choice. Put in place a contingency plan to address identified risk, include within this an action statement. A project approach may be considered as a means of implementation of your identified actions and contingencies.

Assessment Criteria

1.1:Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts the marketing plan.

1.2:Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisations.

1.3:Address risk associated with the marketing plan.