You are a software developer and marketing savvy that works in a software company. One day you meet John, a gentleman that mentions that he is willing to invest in a software company but lacks the vision.

Talking about business models, he mentions how he was thinking of having a classic software developing company where you develop websites and apps for customers. He also feels that this part of the market is overloaded and there is too much competition in the field.

Another idea is to develop a dedicated b2b start-up where special softwares are developed for special customers: Medical software for hospitals, hotel management softwares for hotels or any other business aspect

Yet, in this case the market is obviously small with customers who either already have an existing software or hesitant to replace it.

If none, he gives you the decision to formulate a business model that you see fit - You are the founder, be creative.

You offer your assistance being not only a good developer but also an expert at building the best business model.

1) What business model would you choose? If none of the mentioned above, what other business model would you propose for the software start-up and explain your choice in detail.

2) Define your

a) Segmentation and how to reach your market segment (Distribution)

b) Differentiation and how would you highlight it

c) Value proposition

3) What is your competitive edge: Technology ? product advantage? strong PR to reach keys market players? strong customer support?

Define implementation and explain why.