You are a start-up private company searching for a VC funding for the development and marketing of your new product/service. Your task is to convince the panel of Venture Capitalists/Angel investors to give you a desired funding.

Develop any product or service that has a potential big market. You can start-up your business anywhere in the world.

2. Write a Project Report (2,000 minimum -3,000 words maximum)-20% of the module grade Your project report should contain the following sections ii. Situation Analysis a. Environmental (macro) scanning recognising current conditions as well as identifying potential changes. This will include the research of a country's GDP level, inflation, unemployment, interest rates, etc. You also can do a PEST analysis. Industry analysis. You can do Porter's five forces analysis b. Competitive analysis and the bases of competition in the relevant market segment(s). Your competitive advantage. You aims for market share. a. Description of your product and its features. Why your product/service is so unique? b. Definition of the gap your product aims to fill in the market. ii. The Target Market and Marketing summary a. Your addressable market. Your customers, who are they? b. A summary of your pricing decisions. What pricing strategies would suite your particular product/service? Market research and analysis of the competitor prices. c. The advertising and logistics. a. Analysis of how much capital you need. Discussion of what form of financing you would like to use Bonds or stocks? Research the firms in the industry you have chosen. What is the capital structure of those firms? You should have the same, close to industry average b. Any plans for future IPOs. Give the examples of possible exit strategies in your industry 2. Write a Project Report (2,000 minimum -3,000 words maximum)-20% of the module grade Your project report should contain the following sections ii. Situation Analysis a. Environmental (macro) scanning recognising current conditions as well as identifying potential changes. This will include the research of a country's GDP level, inflation, unemployment, interest rates, etc. You also can do a PEST analysis. Industry analysis. You can do Porter's five forces analysis b. Competitive analysis and the bases of competition in the relevant market segment(s). Your competitive advantage. You aims for market share. a. Description of your product and its features. Why your product/service is so unique? b. Definition of the gap your product aims to fill in the market. ii. The Target Market and Marketing summary a. Your addressable market. Your customers, who are they? b. A summary of your pricing decisions. What pricing strategies would suite your particular product/service? Market research and analysis of the competitor prices. c. The advertising and logistics. a. Analysis of how much capital you need. Discussion of what form of financing you would like to use Bonds or stocks? Research the firms in the industry you have chosen. What is the capital structure of those firms? You should have the same, close to industry average b. Any plans for future IPOs. Give the examples of possible exit strategies in your industry