You are a store manager at Bill's Bagels. The store sells more than a dozen types of freshly made bagels and a variety of cream cheeses. They also sell bagel sandwiches at lunchtime. There is a small eat-in area in the store where customers can sit. Your boss, Bill Bayer, is worried that a local competitor is selling more bagels and charging less. He has asked you to review the data and to examine procedures. He also wants you to write recommendations to maximize profits. Your recommendations should be in one to two pages and include the rationale for your recommendations.

Bill's Bagels is a competitive firm. The store has the following total cost and total revenue: