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You are a strategic consultant to Danielle and Casey, partners in a local upscale coffee - roasting and retail business. In counseling the partners about

You are a strategic consultant to Danielle and Casey, partners in a local upscale coffee-roasting and retail business. In counseling the partners about how to achieve a sustainable competitive advantage, you most likely would advise them to
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allow worthy rivals to match or surpass any element of your current competitive advantage.
have some distinctive strategic element that draws in customers and produces a competitive edge.
utilize copycat product offerings or pursue similar approaches as rivals in order to stake out the same market position.
engage in stealth practices to beat competitors at their own game.
maintain their business model even at the expense of long-term profits.
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