You are a successful entrepreneur and as such your local business operation in the Netherlands has tripled its revenue every 6 months over the last year and a half. Your drone delivery for food spices "Air Lekker" has been successful in all major cities in the Netherlands and now you visualize an opportunity to internationalize. Air Lekker success is due to the product-service value chain coalition that has successfully impacted your target audience significantly and has attracted consumers in Belgium, Germany and France. In 3 years, your initially small sourcing and delivery business in the Netherlands has attracted enough consumers that you have been able to reinvest your profits to hire the best employees, suppliers and technology to develop and optimize the process by which you maximize consumer loyalty and trigger further market penetration and share. Hence, your enthusiasm and perspective of the future is inspiring because you have created a product-service proposition that is differential and works. Other locations in other countries have the same environment which you used to make valued business and it seems nobody else is exploiting your business proposition abroad. You have gathered your team and are leveraging the close and transparent relationship you have with your customers to make plan for internationalization.

Question is :

1. Explain the target-potential country selection process thoroughly. Develop the respective analysis and comparison using the models and frameworks highlighted in the module in this process. Include adequate referencing to the models and data obtained from each country. Show a fluid and clear process development through each phase of the analysis. Show your work and numerical calculations where necessary to support your internationalization conclusions defining the order and the entry mode in which you choose to initiate business
2. Explain how you will secure the firm's Netherlands-successful marketing mix in each of the markets/countries you have chosen to operate. Make sure you elaborate each variable of the mix separately and use the module's respective models and frameworks to support your recommendations in the mix.