You are a well$-$respected business consultant specializing in helping firms understand marketing in general and promotion more specifically. You have just been hired by the XYZ corporation to help them better understand objectives and their role in developing promotional campaigns $($XYZ is about to begin developing a national campaign and wants to do things "right" this time$).$ Apparently, not unlike many firms, XYZ has not developed objectives in the past. Thus explain to XYZ$\text{'}$s CEO the importance of developing$/$setting objectives and the three different levels$/$types of objectives, along with examples of each, her corporation should be developing for their latest campaign.