Question
You are advising Air Asia on the future strategic move to recover from the acute recession currently face by the company. Air Asia is an
You are advising Air Asia on the future strategic move to recover from the acute recession currently face by the company.
Air Asia is an airline flying a particular route that has seasonal demand. The firm's total demand is given by: Q = 600 - 4P (1)
Where Q is the number of passengers per year, in hundred thousands, and P is the fare (in $). In the peak season the demand is given by:
Q H = 320 - 1.5PH (2)
and in the off-season the demand is given by:
Q L = 280 - 2.5PL (3)
Assume that fixed costs are $6 billion per year and that marginal costs are constant at $60 per passenger. Thus the cost function is given by:
C = 6,000,000 + 60Q (4)
Where C is total costs (in $'000).
Required:
a. Calculate the profit-maximizing price and output without price discrimination,
b. Calculate the size of the profit.
c. Calculate the demand elasticities of the two segments at their profit-maximizing prices s)
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