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You are advising the CEO of Acrimoto (https://www.arcimoto.com/) and her top management team (TMT).Acrimoto produces fun and efficient electric vehicles. The TMT of Acrimoto is
- You are advising the CEO of Acrimoto (https://www.arcimoto.com/) and her top management team (TMT).Acrimoto produces fun and efficient electric vehicles. The TMT of Acrimoto is exploring different acquisition targets with the aim to improve the company's competitive advantage and industry position. They have narrowed their targets to two companies: a battery supplier and an Austrian electric dirt bike company KTM (https://ktmgroup.com/). As they only have the resources to make one acquisition, they are asking for your help identifying which company they should acquire. What concepts and principles of corporate strategy could you share with the TMT to help them determine if they should vertically integrate with the battery supplier or expand through related diversification (KTM)? What company would you advise Acrimoto to acquire and why?
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