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You are always urged to approach idea generation with a wide-open brainstorming attitude, ignoring the tendency to evaluate and sort alternatives as they arise. You
You are always urged to approach idea generation with a wide-open brainstorming attitude, ignoring the tendency to evaluate and sort alternatives as they arise. You are to comment at whatever length necessary on the likely basis of the tendency to evaluate and sort alternatives as they arise, explaining why many people tend to do this and why this tendency must be overcome if brainstorming-type idea generation is to attain its maximum usefulness
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