You are an account manager at a company that purchases media ads for clients. Your job requires you to purchase ad time months in advance, in order to gain a price advantage in the local market for your clients. One of your major clients is Fleetwood Sport, a regional chain that sells a wide variety of sporting goods. Fleetwood's products include team sports equipment, camping and fishing gear, golf and tennis equipment, and active apparel. In December, you bought advance local ad spots scheduled for May and June on a popular radio station. When you bought the ads, the radio station told you that the time slot for those ads would feature a new radio host who would be starting early in the new year. You had your doubts about the new host, who had been known as "controversial" in his previous job in another city, but the client had insisted that the host was "terrific" and would likely get higher ratings. After much thought, you bought the ads. The plan was to use the time slot to launch a new spring campaign for Fleetwood's outdoor equipment collection, including high-tech camping, biking, and rock climbing gear. Now it is April