Question
You are an account manager for an advertising agency. You have been assigned a client to work on a campaign. Based on your past
You are an account manager for an advertising agency. You have been assigned a client to work on a campaign. Based on your past campaigns, you know on average your campaigns generate additional revenue of $75,000. You also know that the contribution margin is 45%. The cost of the campaign includes production work of $1,000+ your fee of $5,000. The client has asked to include a celebrity in their campaign, which will now result in a sponsorship fee of $20,000. What is the clients new ROMI? 462.5% 68.75% 35% None of the answer choices are correct
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Advanced Accounting
Authors: Gail Fayerman
1st Canadian Edition
9781118774113, 1118774116, 111803791X, 978-1118037911
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