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You are an assistant athletic director of the Cougar. Perrier (a new soft drink brand), the official sponsor of the Cougar' basketball team, requested a

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You are an assistant athletic director of the Cougar. Perrier (a new soft drink brand), the official sponsor of the Cougar' basketball team, requested a technical report regarding their sponsorship effectiveness. Please select which evaluation method is the most appropriate. Media equivalencies Awareness Image Sales difference None of the above You are an assistant athletic director of the Cougar. Perrier (a new soft drink brand), the official sponsor of the Cougar' basketball team, requested a technical report regarding their sponsorship effectiveness. Please select which evaluation method is the most appropriate. Media equivalencies Awareness Image Sales difference None of the above

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