Question
you are an entrepreneur based in France, and you have a growing business that produces fragrances . Answer the following questions as they apply to
you are an entrepreneur based in France, and you have a growing business that produces fragrances . Answer the following questions as they apply to the business: a. What is the name of your business(name = la beaut )and what is your product or service? (Fragrances) b. If planning to expand the business into Canada. Identify and describe two potential market entry strategies that would be consider using to accomplish this goal. Explain how each market strategy could be used by this particular business. c. For each strategy identified in b, describe one risk and one benefit, as it pertains to this business. Indicate which market entry strategy would choose for this business and why that strategy is most appropriate. d. For chosen strategy, describe 2 ways that would reduce or manage the risk described in c. e. Explain for this particular business protection of intellectual property and dispute resolution- discuss how these can use help this business and sales in Canada. Be specific in your answer.
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