You are an Operations Executive for JSH Limited, and you are planning to recommend some changes to your organization's value chain process. Currently, JSH faces multiple delays in shipping orders to their customer base due to distribution errors and natural disasters, resulting in backlog orders of 90 days. With the delay in orders, customers are taking to social media outlets to complain publicly and provide poor ratings or reviews of the company and products. The CEO has requested that you pull together an assessment of the current state JSH's value chain for an upcoming meeting with the Board of Directors. Recommend the optimal strategies to maximize JSH's value chain performance