You are analyzing the Coca Cola Company. You've just completed an industry analysis in which you concluded "This is a mature industry in wthich strong cuntomer loyalty limits opportunities for producers of substitute products to enter into succesoful direct rivalry with Coca Cola. Coca Cola needs to maintain this dose relationship by focusing its efforts on developing a promotional strategy based on rewarding customor loyalty via sales promotions"In this case, "STRONG CUSTOMER LOYALTY is a Oa driving force of change Ob strategic issue Oc barrier to Entry ed competitive force O e financial objective QUESTION 7 There are usually eight to ten driving forces of change in each industry that powerfully affect the firms in it. A TRUE b FALSE QUESTION B In conducting a Five Competitive Forces Analysis you find that rivalry among sellers is very strong entry barriers are low, compelition from substtutes is strong and suppliers and buyers have considerable bargaining power Based on this information you should conclude that the compelilive environment is a ATTRACTIVE 6. UNATTRACTIVE