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You are analyzing two companies that manufacture electronic toys - Like Games Inc. and Our Play Inc. Like Games was launched eight years ago, whereas
You are analyzing two companies that manufacture electronic toysLike Games Inc. and Our Play Inc. Like Games was launched eight years ago,
whereas Our Play is a relatively new company that has been in operation for only the past two years. However, both companies have an equal market
share with sales of $ each. You've collected company data to compare Like Games and Our Play. Last year, the average sales for all industry
competitors was $ As an analyst, you want to make comments on the expected performance of these two companies in the coming year.
You've collected data from the companies' financial statements. This information is listed as follows: Note: Assume there are days in a year.
Using this information, complete the following statements to include in your analysis.
Our Play has
days of sales tied up in receivables, which is much
than the industry average. It takes Our Play
time to
collect cash from its customers than it takes Like Games.
Like Games's fixed assets turnover ratio is
than that of Our Play. This is because Like Games was formed eight years ago, so the
acquisition cost of its fixed assets is recorded at historic values when the company bought its assets and has been depreciated since then.
Assuming that fixed assets prices not book values rose over the past six years due to inflation, Our Play paid a
amount for its fixed
assets.
The average total assets turnover in the electronic toys industry is
which means that
of sales is being generated with
every dollar of investment in assets. A
total assets turnover ratio indicates greater efficiency. Both companies' total assets turnover
ratios are
than the industry average.
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