You are analyzing two companies that manufacture electronic toysLike Games Inc. and Our Play Inc. Like Games was launched eight years ago, whereas Our Play is a relatively new company that has been in operation for only the past two years. However, both companies have an equal market share with sales of $100,000 each. Youve collected company data to compare Like Games and Our Play. Last year, the average sales for all industry competitors was $255,000. As an analyst, you want to make comments on the expected performance of these two companies in the coming year. Youve collected data from the companies financial statements. This information is listed as follows: (Note: Assume there are 365 days in a year.)

Data Collected (in dollars)

	Like Games	Our Play	Industry Average
Accounts receivable	2,700	3,900	3,850
Net fixed assets	55,000	80,000	216,750
Total assets	95,000	125,000	234,600

Using this information, complete the following statements to include in your analysis.

1.	A (high or low) days of sales outstanding represents an efficient credit and collection policy. Between the two companies, (our play or like games) is collecting cash from its customers faster than (our play or like games) , but both companies are collecting their receivables less quickly than the industry average.
2.	Our Plays fixed assets turnover ratio is (lower or higher) than that of Like Games. This could be because Our Play is a relatively new company, so the acquisition cost of its fixed assets is (lower or higher) than the recorded cost of Like Gamess net fixed assets.
3.	Like Gamess total assets turnover ratio is (1.05x or .80x) , which is (lower or higher) than the industrys average total assets turnover ratio. In general, a higher total assets turnover ratio indicates greater efficiency.