You are applying for a graduate marketing role through a recruitment company for an unspecified client. Part of the graduate screening process requires the company to determine your viewpoint on the ethical issues relating to marketing communications.

Specifically you are to:

1. Outline the key concepts.(1.5 marks)

2. Identify examples of one company perceived to be behaving unethically in relation to their digital marketing activities.(1.5 marks)

3. Provide your own opinion of the ethical issues regarding the use of marketing communications in reaching customers and its implications for marketers in the future.(7 marks)