You are appointed as a Marketing Manager in "The Alley". You are planning to introduce a new product into the market. You are required to: 1. Brief on the company background and the current products being sold. 2. Explain the new product you want to introduce to the market and its plannings 3. Create a customer awareness program to promote your new product. 4. Plan your marketing communication to promote your new product and the services associated with it. 5. Explain your ideas to maintain your business for the long term. THE ALLEY