you are asked to develop a marketing strategy, also referred to as a marketing strategy and plan. The plan part refers to the planning that needs to go into a marketing strategy. Planning includes activities such as research, segmentation, formulating objectives and conducting a SWOT analysis. The strategy refers to combining and mixing the marketing elements $($the $4$ Ps$)$ to achieve the objectives for each market segment. You may use any organisation, but do not choose a large one. If you do choose a large corporation, rather develop the strategy for one of its divisions. For this assignment we suggest that you look at the different formats you could use for a marketing strategy. The format you choose must contain all the elements of a "best practice" strategy. You must include the marketing mission, the relevant information, market segments and market size, marketing and sales objectives and a strategy for achieving these objectives. Remember that this must be a live strategy. You must demonstrate your ability to develop a strategy that will make practical sense and it must be clear from your document that, if the company were to implement the strategy, it would improve its current marketing situation.

Guidelines:

Introduction including the aim, objectives, background of the company's problems and scope of the assignment

Main body of the assignment must include title$/$subtitles and information must be presented in a logical sequence $($Planning$,$ Organising, Leading and Control$).$ Use the multiple numbering system. NOTE: this is an academic evaluation, it is important that flow of your discussion include theoretical grounding $($a minimum of three sources per major topic$),$ merging it with chosen organisational reality and your own insight $($your own contribution$).$

Conclusion interpret the findings of the assignment and is based on facts in the main body. The conclusion must be clearly organised and presented in order of importance.

Marketing Strategy and Plan$/$Recommendations are based on the findings and conclusion. It can be presented on table format.