You are asked to identify, present, and discuss a Best Marketing Practice in the form of a narrated presentation.

In a nutshell, best practices are industry

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leading approaches that other companies can learn from, and in some cases aspire to achieve. Examples of marketing best practices are creating an emotional connection with the consumer

$($

Nike

$)$

$,$

$$using a specific social media channel to attract and engage customers

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Glossier with Instagram

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$,$

$$or an authentic positioning as an environmentally responsible company

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Patagonia

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$.$

$$Please see this week's Module for examples.

This assignment has two steps:

$1)$

$$develop a narrated presentation and upload it here, and

$2)$

$$share your presentation in an associated discussion board and provide peer feedback.

Start Step

$1$

$$HERE:

For your narrated presentation, please use and adapt the provided PowerPoint template. Your presentation should include the following:

A very brief overview of the company, the industry it is in

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$$the type of customers it is serving

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such as B

$2$

B or B

$2$

C customers

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$,$

$$and what marketing channels the company is using.

Identify what the marketing best practice is

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$$What other marketers can learn from this company?

$(1$

$$clear marketing best practice

$)$

Support the identified marketing best practice with a recent marketing campaign example that this company has executed in the past year. Provide links

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visuals to that campaign. Important: The campaign example and its references should not be older than

$1$

$$year$.$

Include a reference list with at least

$8$

$$sources that you used for your best practices research using the APA

$7$

$$style guide. This can be a combination of recent industry sources, such as marketing, business, and industry articles, and company sources, such as a company press release. The sources need to be specific to your best practices marketing example and cannot be generic marketing articles or books. References cannot be older than one year. See the syllabus for recommended sources

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publications for your research.

Format requirements:

Narrated PowerPoint

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see the template for PowerPoint in Assignment

Record your presentation using Teams, Zoom, Google Meet, or other recording software that allows you to share your screen. The recording should not be longer than

$8$

$-$

$10$

$$minutes$,$ and cannot be shorter than

$3$

$$minutes$.$

Follow the APA

$7$

$$style guide to cite sources and provide a reference list