You are asked to investigate how to determine which marketing techniques will be effective for selling a new product. You must write a report about your findings. Once you have analyzed the problem and purpose of the report, you begin to anticipate the audience of your report. You consider the average educational level and prior subject knowledge of your readers.

What does the educational level and prior subject knowledge of your audience help you determine?

How much background material to include

Whether you should use a direct or an indirect organization pattern

Whether you should use a letter or memo format