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You are CEO of Rivet Networks, maker of ultra - high performance network cards for gaming computers, and you are considering whether to launch a
You are CEO of Rivet Networks, maker of ultrahigh performance network cards for gaming computers, and you are considering whether to launch a new product. The product, the Killer will cost $ to develop up front year and you expect revenues the first year of $ growing to $ million the second year, and then declining by per year for the next years before the product is fully obsolete. In years through you will have fixed costs associated with the product of $ per year, and variable costs equal to of revenues.
a What are the cash flows for the project in years through
b Plot the NPV profile for this investment using discount rates from to in increments.
c What is the project's NPV if the project's cost of capital is
d Use the NPV profile to estimate the cost of capital at which the project would become unprofitable; that is estimate the project's IRR.
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