You are CEO of SUNSUP Corporation, a major innovator and manufacturer of solar panels. As part of SUNSUP's commitment to social responsibility, you initiated and led, between 2017 and 2022, the financing of startup solar panel companies in 3rd world countries (with loans forgiven if the startup did not succeed).

By the end of 2022, about 2/3s of the startups have failed, but the other 1/3 appear to be commercially viable. Your Chief Financial Officer has advised you that, whatever its successes, this goodwill program has cut your company's profit margin by about 15%. What are your ethical responsibilities under these circumstances?