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You are completing an internship for a luxury chocolate brand when they ask you about customer segmentation. A) Explain the concept of segmentation including
You are completing an internship for a luxury chocolate brand when they ask you about customer segmentation. A) Explain the concept of segmentation including the different methods that can be used. B) Describe the benefits and limitations of the different methods
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A Segmentation is the process of dividing a broad target market into smaller more homogeneous groups of consumers who share similar characteristics needs and preferences It enables businesses to bette...
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Entrepreneurial Finance
Authors: J . chris leach, Ronald w. melicher
4th edition
538478152, 978-0538478151
