You are conducting a research project for a local bowling alley. The bowling alley plans to increase their market share. One way that they can do this is by increasing their production capacity in order to increase their sales volume. As a marketing researcher, you will need to first see if the bowling alley has the required capacity to increase production. Next, you will need to pass on your marketing research findings to the rest of the marketing team so that the team can strategize on how the bowling alley can increase their market share and meet their goals. Your first step is to question the customers and the staff.

Name:

Student Number:

You must submit a 2-page .doc Word file in size 12, Calibri font, with normal margins. As a reminder, any instances of plagiarism will receive a mark of zero.

Question 1: Develop 3 quantitative questions that you could ask the bowling alley customers.

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Question 2: Develop 3 qualitative questions that you could ask the bowling alley customers.

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Question 3: Develop 3 in-depth interview questions that you could ask the bowling alley staff.

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Question 4: Social media monitoring is a great observational research method. How would you use social media to research the production capacity question?