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You are conducting an Industry Attractiveness analysis. The criterion/weights are: Industry Growth rate/.20; competition/.25; regulatory factors/.10; profitability/.30; technological requirements/.15. Your research indicates that the Industry

You are conducting an Industry Attractiveness analysis. The criterion/weights are: Industry Growth rate/.20; competition/.25; regulatory factors/.10; profitability/.30; technological requirements/.15. Your research indicates that the Industry Growth rate is very high, competition is fierce (with a lot of head-to-head cutthroat comparative advertising coupled with intensive price-wars; being an emerging industry, the industry is totally unregulated, profitability potential is very low as the market continues to shake itself out, and technological requirements are very high as tremendous amounts of R&D are expended trying to discover the best methods to satisfy the needs of the target market. Based on this information, determine which of the following statements is correct.

a.

The MIS should focus on Technological requirements.

b.

The MIS should focus on Industry growth rate.

c.

The MIS should focus on competition.

d.

The MIS should focus on Regulatory Factors.

e.

The MIS should focus on Profitability.

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