1. You are considering a price change for an established product sold by your firm. Write a memo analyzing the factors you need to consider in your decision.
2. Janet Oliver, owner of a mid-priced dress shop notes, "My pricing objectives are simple: I just charge what my competitors' charge. I'm happy because I'm making money." React to Janet's statement.
3. What is the difference between a price strategy and a price tactic? Give an example.
4. What are some of the ways that social media has changed your daily life ? What can marketers take advantage of for their promotional purposes ?
5. What are some of the tools businesses can use to measure social media ? How effective are these tools ?