You are considering approaching senior management with an idea for a new service that could increase customer satisfaction. Your company has previously avoided taking any risks in this area, but you consider it a smart risk. What should you not do when seeking support from decision$-$makers?

Explain why the current situation isn't working and why a major break from what's been done before is a good solution.

Modify your proposal so that it fits better within what you know to be your company's risk tolerance profile.

Focus only on the successful outcome you anticipate in order to indicate it's worth taking a risk.

Try out a small$-$scale experiment so you can share positive results to support wider implementation.