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You are considering investing in a new project and to estimate the revenues you hired a marketing consulting team. They estimated that the revenues are

You are considering investing in a new project and to estimate the revenues you hired a marketing consulting team. They estimated that the revenues are 10% higher than your initial expectations. How would you classify the cost of this marketing study?

a. Erosion cost

b. Sunk cost

c. None of the other option

d. Opportunity cost

e. Working capital co

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