You are considering investing in Marriott International. You will need to make an investment recommendation based on the market and your theoretical value of Marriott International. This question is designed such that your answers in this question should build a company and industry profile of Marriott International and help make your final recommendation. any assumptions that you rely upon should be clearly stated in your answer.

i) Undertake an industry and company analysis for Marriott International. This question ask you to consider the factors which influence Marriott's share price. (15 marks)