Question
You are considering new elliptical trainers and you feel you can sell 5,000 of these per year for 5 years (after which time this project
You are considering new elliptical trainers and you feel you can sell 5,000 of these per year for 5 years (after which time this project is expected to shut down when it is learned that being fit is unhealthy). The elliptical trainers would sell for $1,000 each and have a variable cost of $500 each. The annual fixed costs associated with production would be $1 million. In addition, there would be a $5 million initial expenditure associated with the purchase of new production equipment. It is assumed that this initial expenditure will be depreciated using the bonus depreciation method in year 1. This project will also require a one-time initial investment of $1 million in net working capital associated with inventory, and working-capital investment will be recovered when the project is shut down. Finally, assume that the firms marginal tax rate is 21 percent.
What is the project's NPV given a 10% required rate of return?
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