Question
You are considering opening a motel in Markham. You prepare to hire a marketing graduate from a local university to conduct a marketing research study
You are considering opening a motel in Markham. You prepare to hire a marketing graduate from a local university to conduct a marketing research study to see if there is a market for your motel. The results of such a study could be either favourable or unfavourable. After that, you will consider to open a small motel, a large one or none at all. You want to make sure the correct decision is to be made.
Develop a decision tree to help you make the decision.
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Authors: Jay Heizer, Barry Render
10th edition
978-0136119418, 136119417, 978-0132163927
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