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You are considering opening a premium lemonade stand on the corner of Main and Anywhere Street in your hometown. You have determined that you will

You are considering opening a premium lemonade stand on the corner of Main and Anywhere Street in
your hometown.
You have determined that you will need $1,025 to buy equipment, a table, two chairs and other sundry
items to get started. You'll also need $250 in the bank to make change with customers and purchase
lemonade drink mix in a variety of flavours, including traditional lemonade, strawberry, cherry and grape
flavours. Each cup of lemonade that you sell will be priced at $9.99(after all this lemonade is made from
your grandmother's secret recipe).
Sales in year 1 are estimated to be 100 cups, and you predict that sales will rise by 20% annually between
in years 2 and 5. Direct materials costs are estimated to be 50% of annual sales and direct labour costs
20% of annual sales.
Fixed preparation costs will be $250 annually.
You are financing the business with a single $500 par value bond issued to your parents at a price of 135.
The bond has a 10% coupon rate, and a term of 5 years. You have also issued 600 common shares to
other family members at a price of $1 per share.
You recently read in the Times of Anywhere (a local newspaper) that risk free investments are offering an
8% return, and that the beta on lemonade stands is .80. The expected return in the premium lemonade
market is 10%.
You have also confirmed with your accounting professor that the company's tax rate will be 10%, and the
depreciation rate on lemonade stands is 15%.
Finally, your research has also determined that lemonade stands are predicted to have a perpetual growth
rate of 2% after the first five years of operation.
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