You are considering two marketing campaigns. You believe that Campaign 1 would generate incremental revenues of $75,000, at an incremental cost of $8,500 and a contribution margin of 30%. You predict that Campaign 2 would generate incremental revenues of $95,000, at an incremental cost of $11,000 and a contribution margin of 27%. If you are basing your decision solely on ROMI, which campaign should you choose?