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You are considering two marketing campaigns. You know from experience that the first option will generate approximately $45,000 in additional revenue at a cost of

You are considering two marketing campaigns. You know from experience that the first option will generate approximately $45,000 in additional revenue at a cost of $7500 with a contribution margin of 25%. Ill call Lei recently suggested an alternative campaign that would likely generate a 60% romi generating $62,500 in additional revenue, but costing $12,500. What would the contribution margin need to be in order to make this alternative viable

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