Question
You are considering two possible marketing campaigns for a new product. The first marketing campaign requires an outlay next year of 2M, and then will
You are considering two possible marketing campaigns for a new product. The first marketing campaign requires an outlay next year of 2M, and then will pay 0.24M in all subsequent years. The second marketing campaign requires an outlay of 3M next year and then will pay 0.27M in all subsequent years.
What is the IRR for the second marketing campaign?
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The Americans An Economic Record An Economic Record
Authors: Stanley Lebergott
1st Edition
0393953114, 9780393953114
