You are consulting with a company, Mindshift Learning, that sells robotics kits for middle school children. Sales and customer feedback data suggest the target audience is neutral about the kits and, in many cases, not using them at all. The sales team is concerned that the kits are too challenging, whereas the design and engineering teams think poor customer support is a key factor in low satisfaction.

Robotics kits can introduce students to coding and engineering concepts and strengthen problem$-$solving skills. Customer feedback on the Mindshift Learning middle school robotics kits shows that students are indifferent to the kits, if they use them at all. We are looking to determine the root cause as to why these kits are not being utilized and serving their targeted audience effectively. What type of data would you need to analyze this problem if you were looking to answer the following question? Select one.

"How often do customers reach out to Mindshift Learning's support department in regard to difficulty in assembling the robotics kit?"

quantitative data

qualitative data