You are currently on co-op at Amazon when your line manager invites you to attend a pitch from three founders of a start-up venture. They are looking for investment for what they describe as a disruptive logistics technology. Listening to their pitch, your line manager seems to view the technology favourably. However, your line manager quickly brings the pitch to an end when the venture founders describe the current market size of $15m. Which of Christensen's five principles of disruptive technology might be causing the line manager to disregard the potential of this potentially disruptive innovation? 1) Small markets don't solve the growth needs of larger companies 2) An organization's capabilities define its disabilities 3) Markets that don't exist can't be analyzed 4) Technology supply may not equal market demand 5) Companies depend on customers and investors for resources