You are developing a marketing plan to sell an indestructible dog toy online. You plan on using paid search engine marketing to create awareness and drive customers to your website for a four$-$week period in April of $2024.$

According to the SMART method of objective setting, what is wrong with the following marketing plan objective?

$"$By April $30,2024,$ convert $90\%$ of click$-$thrus to our website into sales."

Select one:

a$.$ It is not a realistically stated objective

b$.$ It is not stated in measurable terms

c$.$ It is not a timed objective

d$.$ It is not stated in specific terms