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You are discussing gross profit margin with your prospect at Zehrs. You are selling a new chocolate bar and Zehrs' cost is will be $1.29/unit.

You are discussing gross profit margin with your prospect at Zehrs. You are selling a new chocolate bar and Zehrs' cost is will be $1.29/unit. The suggested retail selling price is $1.99/unit. If they take the chocolate bar display, you will offer them a 3.5% discount. If they take more than 2000 units, you will offer them 2% volume discount. Your buyer asks, "What is the best deal based on selling price?" What is your reply?

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