You are employed at Marketing Trooper, a consulting firm that specialises in Strategic Marketing. You are part of the sales team and you have contacted CraftSupplies, a company specialising in Art and Craft Supplies.

ask 1 of 3 - Presentation (ACs 1.1, 1.2, 1.3, 3.3, 4.1, 4.2 & 4.3) Instructions CraftSupplies are interested in setting up a new marketing campaign to increase sales and have asked you to prepare a presentation for the Board of Directors and the Senior Management Team. You will need to cover the following topics in your presentation: Explain the role of marketing to an organisation and what the relationship is between marketing strategy and corporate strategy. Describe how a marketing strategy can lead to competitive advantages, and the type of competitive positioning an organisation can adopt Explain how a marketing strategy is developed. Discuss marketing's role in the competitive positioning of the business. Evaluate a range of marketing strategies that can contribute to organisation's competitive advantage. Delivery and Submission 1 x Presentation file with speaker notes and executive summary - (1000 words) excluding TOC, diagrams, references and appendices. You can use PowerPoint, Prezi or any other suitable template