You are examining the valuation metrics of two financial institutions, BankCorp and FinanceX, to assess their market valuation relative to book value.

Requirements:

1. BankCorp has a market price per share of $60 and a book value per share of $50 for the fiscal year 2023. FinanceX's market price per share is $70, and its book value per share is $55 during the same period.
2. Calculate the price-to-book (P/B) ratio for both companies.
3. Analyze which company appears to be more attractively valued based on its P/B ratio.